Course curriculum

  • 1

    Effective Cold E-mail: The Basics

  • 2

    Subject Lines

    • Subject Lines

    • Subject Line Quiz

  • 3

    The Excuse

    • The Excuse

    • "The Excuse" Quiz

  • 4

    The Value Proposition

    • The Value Proposition

    • "The Value Proposition" Quiz

  • 5

    The Ask

    • The Ask

    • "The Ask" Quiz

  • 6

    Final Thoughts

    • The Best Cold E-Mail I Ever Received

    • Do It Yourself

    • Your Final Exam!

    • Embrace Your Weird